Novomatic’s interactive division Greentube has expanded its presence in the UK with the rollout of its games with 888casino.

Greentube is providing a selection of popular online titles from its portfolio to 888casino’s growing platform, including Book of Ra deluxe and repurposed land-based titles such as Sizzling Hot deluxe and Lucky Lady’s Charm.

“Adding 888 to our network of operators underscores the strong performance of our games in the UK, a market where our expertise, bolstered by Novomatic’s reputation in the land-based arena, separates us from the crowd,” said Greentube chief financial officer and chief games officer Michael Bauer.

“888’s presence on the global stage will also serve as a strategic advantage as we continue to grow our footprint in new territories and expand our distribution network with industry leaders.”

888 senior vice president of B2C Guy Cohen commented: “Greentube not only offers an impressive interactive offering, but also expertise of the UK market which made this partnership seamless throughout the integration process.

“We look forward to launching Greentube’s portfolio across our international platforms, where we are confident its engaging and innovative titles will continue to deliver great results.”

Shares in 888 Holdings plc (LSE:888) were trading marginally higher at 154.20 pence per share in London Tuesday morning.

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