Aspire Global’s newly acquired game aggregation platform Pariplay has entered the regulated US market for the first time through an agreement with 888casino in New Jersey.
Widening its long-standing partnership with the operator, Pariplay will provide 888 with access to its portfolio of proprietary games, in addition to titles from a range of third-party suppliers.
“This is a significant agreement and we are very excited for Pariplay,” said Aspire Global CEO Tsachi Maimon. “We acquired the company with the purpose of accelerating B2B-growth and external game sales through a new sales channel outside of our own partner network.
“Moreover, we hoped that Pariplay’s iGaming license for New Jersey could act as the spearhead of our future efforts to enter the US market. Today’s news is fully in line with our M&A-strategy and we look forward to realizing the full potential of this opportunity.”
888 senior vice president and head of commercial development, Yaniv Sherman, commented: “Pariplay is a long-standing partner of ours and this important agreement strengthens our relationship going forward.
“We look forward to presenting Pariplay’s leading game content to our New Jersey-audience and hope to go live soon, subject to the relevant regulatory approvals.”
Shares in Aspire Global plc (STO:ASPIRE) were trading down 1.07 per cent at SEK32.40 per share in Stockholm Monday morning, while shares in 888 Holdings plc (LSE:888) were trading down 4.44 per cent at 172.00 pence in London.