The UK Tote Group has launched a new horse racing jackpot game in partnership with sports prediction games specialist SportCaller.
Tote Ten to Follow is a free-to-play (FTP) competition which brings a fantasy football element to horse racing, and is based on SportCaller’s popular jackpot game launched with Sky Bet and Channel 4 Racing in 2014.
In the game, players must assemble a single stable of 10 horses, or build a collection of permed stables, with each player receiving one free entry into a smaller jackpot pool, and entries into the mega jackpot game costing £5 per stable.
New functionality allows players to opt in to be notified when each of their selections is racing, as well as receive a comprehensive history of results from races in which their horses ran and any points accrued for every race.
Other features include predefined filters (e.g. specific trainer or horse searches) based on Racing Post content and real-time leaderboards which allow players to monitor their positions and chase payouts throughout the National Hunt season.
“The popularity of the Tote Ten to Follow was an important chapter in the Tote’s history which is why we were so keen to bring it back,” said UK Tote Group product director Jamie Hart. “However, we wanted to do this in a modern digital format which would appeal to racing’s loyal fanbase, while also attracting new players to the game to follow the action throughout the National Hunt season.
“SportCaller’s proven success in the emerging FTP vertical, coupled to their long standing passion for racing, made them the only viable partner for this relaunch. Their flexibility and speed of integration did not disappoint. It’s a partnership which we’ll continue to grow while we continue our plans to rejuvenate the Tote.”
The relaunch is part of plans by the UK Tote Group (previously known as Alizeti) to redevelop the Tote, including the rollout of fresh branding and a new website.
“Having originated the first FTP horse racing jackpot game with Sky Bet and Channel 4 Racing back in the day, it’s exciting to rekindle our first love on the Tote Ten to Follow to deliver the next generation in horse racing FTP,” said SportCaller managing director Cillian Barry.
“It’s a genuine honour for the Tote to have entrusted us with one of the jewels in their racing crown, and we’ve done our utmost to upgrade this timeless classic for contemporary audiences. We can’t wait to see players’ reactions as we continue to drive retention across all operator platforms, boosting the UX on a sport whose powers of retention and customer fidelity surpass most others.”