Meeting players at their ‘why’
6th November 2019 9:34 am GMT How do lotteries attract new players and retain existing ones? Jennifer Welshons, Scientific Games’ senior vice president marketing, explains.
While there are many complexities, Scientific Games’ global Marketing & Insights team has experienced three core principles of marketing that led to their customers’ success: understanding the why behind behaviour, making sure the lottery offers and creates awareness of products that meet those whys, and implementing a robust mechanism to track and engage these efforts.
#1 Motivation ignites [...]
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