Independent bookmaker Betfred has signed a deal to deliver integrated gaming and betting services to mobile agency InfoMedia, holder of exclusive deals with a number of UK mobile operators including Orange and T-Mobile.
Betfred.com will work with InfoMedia to insert Betfred odds across applicable services to cover all major sports such as football, racing, rugby, tennis and Formula 1.
“This is a ground-breaking deal for the mobile industry and a very exciting evolution [...]
