Alderney-licensed Sky Betting and Gaming has become the latest online gaming operator to join ESSA, the integrity body for the regulated sports betting industry.
Sky Bet, one of the leading operators in the UK online betting and gaming market, has significant links to sport through its brand licensing partnership with Sky Sports.
It becomes the eighteenth operator to join ESSA, alongside the likes of bet365, Betclic, Betsson, bwinparty, Ladbrokes, Paddy Power, PMU, Unibet and William Hill.
ESSA said that the addition of Sky Bet further enhances the organisation’s ability to “detect, deter and report corrupt sports betting within the regulated sector.”
Khalid Ali, secretary general of ESSA, said he was delighted that Sky Bet had decided to join ESSA.
“It is a well-known brand and is an important addition to our evolving membership as we enter what will be yet another important year in the sports betting integrity debate,” he said. “Sky Bet’s input will further enhance ESSA’s ability to fully represent and reflect the regulated betting sector’s position at important national and international sports betting integrity discussions.”
Sky Bet’s director of trading and operations Tim Bishop said: “ESSA sets the standard with regard to sports betting integrity reporting practices and we are joining an association which is effective, globally recognised and includes the majority of the market leaders in regulated sports betting.
“In short, ESSA provides the best platform from which to engage with other stakeholders to combat an international cross-sector threat.”