Betsson and Net Entertainment have become the latest gaming companies to receive licence approval from the UK Gambling Commission.

Betsson Malta said that the UK gaming licence will allow the company to continue to operate its existing UK-facing gaming brands, Mr. Smith and Betsafe, in the country.

"It is gratifying that Betsson has received a license in United Kingdom,” said Betsson president and CEO Magnus Silfverberg. “It is natural for Betsson, as one of the leading online gaming companies in Europe, to operate under a local license on the UK market.”

The operator believes the local licensing system in UK to be “sustainable, well-planned, and forward looking”, and therefore in line with Betsson's strategy to apply for licenses in countries where the company is active and the license system is commercially viable.

NetEnt also announced Wednesday that it has been granted both operating and software licenses for the UK market by the Gambling Commission. Since new regulation was introduced in the UK last autumn, NetEnt had been operating under a temporary license.

“This is a milestone for NetEnt and we are very pleased to have been approved for UK licenses by the UK Gambling Commission,” said NetEnt president and CEO Per Eriksson. “Britain is the largest gaming market in Europe and is central for our growth strategy to expand on regulated markets.

“As a leading provider of digital gaming solutions, we want everyone who plays our games to do it for the right reason – for fun. Promoting responsible gaming is fundamental to us and a condition for the licenses we hold.”

Betsson and NetEnt are the latest companies to be granted licence approval in the UK, alongside suppliers Kiron Interactive, Metric Gaming and SBTech, and operators PokerStars and Full Tilt.

Shares in Net Entertainment NE AB (Co. Data) (STO:NET-B) climbed 2.05 per cent to SEK 298.50 per share in Stockholm this morning, while shares in Betsson AB (Co. Data) (STO:BETS-B) were trading up marginally by 0.65 per cent to SEK327.60 per share.

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