Shares in operator Mr Green & Co rose nearly 4 per cent in Stockholm this morning after the company confirmed that it had been awarded an online gaming licence by the UK Gambling Commission.

Mr Green said that the licence award, issued to subsidiary Mr Green Ltd, was in line with the operator’s strategic decision to increase its presence and the proportion of gaming revenue from regulated markets.

The UK licence is the second local licence to be awarded to the company after it was approved to operate in the Italian market.

Mr Green said that the proportion of revenue from locally regulated markets will now rise to “considerable levels” within a few years.

“It is the group’s strategy to operate in several regulated markets, which makes it satisfying that Mr Green has been granted a licence in the UK,” said Per Norman, CEO of Mr Green & Co. “Mr Green is keen to see more countries implementing regulation that allows more players to conduct operations on equal terms, at the same time as assuming social responsibility for gaming.”

Shares in Mr Green & Co AB (Co. Data) (STO:MRG) were trading up 3.60 per cent at SEK34.50 per share in Stockholm earlier Wednesday.