bet365 has secured an online sports betting licence from the Malta Gaming Authority (MGA) in response to regulatory developments in a number of its operating territories.

The company has been awarded a Class 2 Remote Gaming Licence via its Hillside (New Media Malta) subsidiary, and has set up a new office to manage its marketing and procurement functions for the business conducted under the new licence.

The Silema office will be led by Fred Bjurjfäll, currently the operator’s marketing manager for Denmark. Bjurjfäll has been with the company since 2004, joining as a marketing executive focused on the Scandinavian territories.

A company spokesperson explained that the move to secure a Maltese licence was prompted by unspecified developments in certain markets. These developments led the company to decide that in addition to its Gibraltar-based hub, an MGA licence was required “in order to obtain and maintain certain regulatory approvals as well as to support its operations in the evolving global regulatory environment.”

“We are therefore pleased to have been awarded a Class II Remote Gaming licence by the MGA, following a robust application process which examined our gambling operations, procedures and the experience of our personnel,” the spokesperson added.

MGA executive chairman Joe Cuschieri said he was delighted to add bet365 to the MGA's portfolio of licensees.

“The Authority is committed to addressing the ongoing evolution of the industry as well as the challenges this brings along with it, with transparency, integrity and focus on consumer protection,” he said.

“The fact that bet365 chose to include Malta as one of its licensing jurisdictions is testimony to our reputation and encourages us to keep raising the bar in innovation and thought leadership on gaming regulation.”