Digital sports content provider Perform Group has signed a cooperation agreement with FIFA’s betting monitoring subsidiary Early Warning System (EWS) to enhance the integrity of football events.
The agreement includes the integration of data from Perform’s Opta brand, including historical and live performance data into EWS’ integrity monitoring system.
FIFA said the integration will help optimise the detection and analysis of suspicious activities in sports betting, which can be an indicator of manipulation in football matches, including FIFA competitions.
“This cooperation with a leading sports data service provider is a perfect fit for our monitoring approach to ensure an effective and fact-based match analysis,” said FIFA’s director of security Ralf Mutschke. “Perform is a very strong partner in the global fight against match manipulation, and such cooperation represents a fundamental keystone of our overall strategy.”
Additionally, Perform and EWS will share information in an open and collaborative manner to further develop the integrity services of both parties.
“Perform fully supports EWS and its commitment to monitor and respond to the threat of match manipulation,” said Perform’s director of integrity and security Matthew Drew. “We are delighted that Perform digital content can so readily be used in partnership with rights holders in order to strengthen the integrity of competitions.
“We look forward to cooperating with EWS for the benefit of FIFA competitions and those of its associations and confederations for a long time to come.”