The American Gaming Association (AGA) has announced a major shift in its approach towards sports betting, which may see the association supporting wider regulation in a bid to better combat illegal operators.

The association will build a broad industry coalition through which it will look to determine whether a rational alternative exists to the current prohibition on sports betting.

This alternative could take the form of strict regulation, stringent consumer protections and robust tools for law enforcement to combat illegal sports betting and preserve the integrity of sports, it said.

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