The Connecticut Lottery Corporation has entered into an agreement with the British Columbia Lottery Corporation (BCLC) for the rights to use the Canadian provincial lottery operator’s GameSense responsible gambling program.

GameSense was launched by the provincial lottery operator in 2009, and combines responsible play education, information about all of the company’s lottery games, and information on the risks associated with gambling.

In addition to Connecticut, the program has been implemented by Massachusetts casinos and gaming jurisdictions in Alberta, Saskatchewan and Manitoba.

“It is an absolute pleasure having the Connecticut Lottery choose to license our GameSense program and brand,” said BCLC president and CEO Jim Lightbody. “BCLC built this award-winning program to raise awareness of responsible gambling practices and support people in making informed choices about their gambling.

“GameSense continues to gain esteem and recognition from other gambling jurisdictions and together we aim to strengthen the program even more.”

In British Columbia, every casino has a GameSense Information Centre staffed by advisors who are funded by the province’s Gaming Policy and Enforcement Branch. Advisors discuss gambling odds, dispel common myths and share information on resources. They also support the enrollment process for BCLC’s Voluntary Self-Exclusion program, and referral to the Province’s free problem gambling counselling services.

Anne Noble, president and CEO of the Connecticut Lottery Corporation said: “The Connecticut Lottery is excited about partnering with BCLC on their GameSense brand.

“This international endeavor is illustrative of the great work that can be done through collaboration in this vitally important area of social responsibility. The CT Lottery plans to unveil their GameSense program this spring.”


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