Following a comprehensive review and a full public consultation last year, the UK's Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have launched new Advertising Codes to come into force on September 1st 2010, including a dedicated lottery advertising section governing ads by the National Lottery and lotteries licensed under the UK Gambling Act.

 

Premium subscribers continue here to the full article, or upgrade your subscription now to read the rest of this article and to gain access to all of the premium content at GamingIntelligence.com.

 

Related

GIQ Magazine Digital Edition