Sports betting advertisements that cannot be avoided by the general public and are near areas frequented by children could be banned in the Australian state of Victoria should new proposals pass into law.

The reforms, put forward by the state’s Labour government, has seen Minister for Gaming and Liquor Regulation Marlene Kairouz launch a public consultation into the proposals.

With wagering-related problem gambling costing Victoria residents up to AUD$2.8bn each year, the government aims to ban ads in a number of locations through changes to the state's 2003 Gambling Act.

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