Kindred Group, the iGaming operator formerly known as Unibet, has claimed an industry first through its compliance with the European Union's directive on consumer protection and responsible gambling.

The company has passed an independent audit carried out by eCOGRA, which ensures that its operations comply with the six core principles of the 2014 EU Recommendation on Consumer Protection and Responsible Gambling.

Kindred was found to offer transparent information and communications on the nature of gambling, with its advertising and sponsorship deemed to be carried out in a "responsible and transparent manner."

The company was also found to employ robust processes for verifying the age and identity of players, and to prevent minors from gambling.

The range of responsible gaming tools it offers, such as deposit limits, information, customer support and self-exclusion controls, were all found to be effective in keeping gambling under control and preventing problem habits from developing, with its problem gambling training for employees also commended. 

"Kindred Group continues to raise the bar for responsible gambling and customer trust," the company's chief executive Henrik Tjärnström said.

"The successful completion of this independent audit once again demonstrates that we have the right practices, technology and people in place to provide a safe and secure experience for our customers."

Shares in Kindred Group plc (Co.Data) (STO:UNIB) were trading down 0.90 per cent at SEK77.20 per share in Stockholm early Tuesday.