Sky Betting & Gaming is shutting down its affiliate programme in order to gain more control of its advertising messages and to ensure compliance with increasingly stringent controls.

The programme will officially shut down on October 2nd on the expiry of its 30 day notice period to affiliates.

"Following a comprehensive strategic review, Sky Betting and Gaming has decided to close its UK affiliate programme. This difficult decision has been taken to give us more control of our marketing outputs and standards to ensure that we can continue to meet the changing regulatory requirements in our sector," a spokesperson explained to Gaming Intelligence.

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