Zamba.co, the iGaming site jointly operated by Belgium's Gaming1 and Colombian operator Vicca Group, has become the third to secure a license to operate in Colombia.

The site features a sportsbook alongside a range of casino games supplied exclusively by Gaming1, the B2B subsidiary of Belgian operator Circus Group. This will be bolstered  with games from other suppliers in the coming months.

The sportsbook and casino license approval by regulator Coljuegos sees Zamba join Corredor Empresarial's Betplay.com.co and Aquila Global's Wplay.co in the regulated Colombian iGaming market.

"We are hugely proud to partner with Vicca Group in being awarded Colombia's first joint online casino and sportsbook licence, and are sure that Zamba.co will prove a hit with players across the country," Gaming1 chief executive Sylvain Boniver said.

"Colombia is setting the benchmark in Latin America, with its robust regulatory framework similar to those seen in the European market, and to be the first to launch a combined casino and sportsbook underlines the strength of our approach."

The site has been developed through a joint venture between Gaming1 and Vicca Group, with each company holding a 50 per cent stake in the business.

Vicca has been active in the Colombian gaming market for more than 25 years, currently operating sixteen venues in six of the country's largest cities.

"GAMING1's suite of products and services has impressed us immensely, and they are the perfect international partner to help us target the regulated online market in Colombia," Vicca Group chief executive Rodrigo Afanador commented.

GAMING1 director of Latin America Victor Araneda, added: "Achieving this licence has been an exciting and rewarding process, and we appreciate the initiative and support of the regulator, Coljuegos, regarding the online legislation. We hope other regulators in the region will follow their lead."

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