The UK Gambling Commission (UKGC) has laid out a new three-year strategy through which it aims to improve consumer protection standards and strengthen regulatory controls across the market.

The regulator noted that gambling had developed into a mainstream leisure activity in the UK - with 63 per cent of people gambling in the past year - but believed that more needed to be done to balance consumer choice and entertainment with the risks and impact gambling may have for players and the wider UK society.

This, it said, was highlighted by declining consumer confidence in gambling, which showed that just 34 per cent of people believe the industry is fair and could be trusted, down from 49 per cent in 2008...

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