When Colombia signed off on online gaming legislation in 2016, all eyes turned to a relatively small emerging market that had rarely, if ever, caught the attention of the iGaming industry.

For the global gaming sector, the green light - given by the country's regulator Coljuegos - meant opening up possibilities through which international operators and suppliers would finally be able to tap into the enormous iGaming potential of Latin America, a region already strong in land-based gaming.

Last week, a Colombian subsidiary of Spanish land-based and online gaming operator Luckia received an online sports betting licence, becoming the latest operator to be granted authorisation to launch its services in Colombia, alongside other licensees MiJugada, Wplay, Betplay, Codere, Masgol, Zamba and Colbet.

With Coljuegos president Juan Pérez Hidalgo indicating that the regulator plans to increase the number of online gaming licences to 20 this year, Colombia is now gearing up for two events that will set the tone for its nascent iGaming sector: the FIFA World Cup in Russia and its legislative and presidential elections.

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