Daily fantasy sports (DFS) operator DraftKings is continuing to prepare for the roll-out of its real-money sports betting product by selecting Resorts Casino Hotel as its licensing partner in New Jersey.
The company has paired up with Resorts in order to ensure that it has a licensed, land-based partner in the state, with all offshore iGaming companies active in the market operating under similar agreements.
"We are excited to work with Resorts Hotel Casino to bring our new DraftKings sportsbook to New Jersey," DraftKings chief executive and co-founder Jason Robins said. "As a tech savvy and a long-term growth-oriented organization, Resorts Hotel Casino aligns perfectly with our customer-focused, innovation culture."
While New Jersey is yet to formalise licence conditions for sports betting, it is widely expected that land-based operators will be eligible for licences, and able to operate multiple skins, similar to iGaming.
"We are at a pivotal moment in the development of sports betting in the US," commented Resorts Hotel Casino owner Morris Bailey. "We are delighted to be able to have DraftKings utilize our gaming license in New Jersey.
"DraftKings continues to be at the forefront of sports entertainment innovation, and today's announcement is the first step in being able to offer customers in New Jersey the most dynamic sports betting platform."
DraftKings has been working on the development of mobile and online sports betting solutions for some time, with Sean Hurley poached from sportsbook and trading platform developer Amelco to lead the project in February.
The company aims to leverage its 10m-strong fantasy sports customer base to establish itself in the real-money betting vertical.