Online betting and gaming operator has been approved to launch its services in the regulated Danish iGaming market.

The operator has been granted a license by Danish gambling regulator Spillemyndigheden and expects to start welcoming Danish players to its site within weeks.

“We are very satisfied to get a green light in Denmark and we look forward to start growing our presence in the Danish market,” said Bethard Group co-founder and CEO Erik Skarp. “2018 is a truly exciting year for us, one in which we are determined to lay a solid foundation for establishing Bethard as Europe’s leading sports betting brand.

“And we have had a great start. First with the announcement of Zlatan Ibrahimovic’ joining our team, followed by a very successful start in the UK market and a great World Cup. Now the time has come to conquer Denmark.”

Already licensed in Malta and the UK, will also be targeting the newly regulated Swedish iGaming market after confirming that it has filed an application for a license in the country.

The operator added that work on an application for a state license in Schleswig-Holstein in Germany has also been initiated, with the company actively seeking licenses in several other markets with the aim of having a licensed presence in most key European jurisdictions by 2020.


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