Stockholm-listed operator MRG has been granted approval to launch a sportsbook in Denmark under its Mr Green brand.

Having previously intended to introduce the Kambi-powered Mr Green sportsbook ahead of the FIFA World Cup in June, MRG confirmed Wednesday that it will shortly launch the offering after receiving a license from Danish regulator Spillemyndigheden.

Mr Green launched an online casino for Danish players at the end of last year, which MRG says has “grown quickly and is a success in Denmark”.

"It's great that we now can introduce our strong sportsbook offering also in Denmark,” said MRG chief executive Per Norman.

Alongside its Mr Green brand, MRG also operates the Bingosjov.dk and Bingoslottet.dk sites in Denmark.

Shares in Mr Green & Co AB (STO:MRG) were trading up 1.58 per cent at SEK42.87 per share in Stockholm Wednesday morning, just over 5 per cent off their 52-week low of SEK40.75 per share set on August 30th.

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