Oslo-listed operator and B2B provider Gaming Innovation Group (GiG) has been granted approval to offer its B2B sports betting solution in the United Kingdom.

The supplier has been awarded a license from the UK Gambling Commission to offer its sports betting services in the market.

The B2B license complements GiG's existing software and B2C license in the UK, and will enable the GiG to offer its new sports betting services to its existing white label customers, as well as external brands operating in the UK.

GiG's sports betting portfolio consists of three modules which can be integrated as standalone products or bundled together with its GIG Core platform for a complete solution.

These include its GiG Sports Connect proprietary odds and aggregated odds and data service, GiG Trader trading tools and risk management platform, and mobile-first front end and middleware solution GiG Goal.

Rizk.com will be the first of GiG's in-house iGaming brands to use the company's sportsbook products and offering in the UK.

Shares in Gaming Innovation Group Inc (OSL:GIG) were trading down 2.04 per cent at NOK2.64 per share in Oslo Friday morning.