Jackpot marketing platform provider BlueRibbon is launching its services in the UK following license approval from the Gambling Commission.

BlueRibbon will offer jackpot-based promotions to UK operators to incentivise and reward players with non bonus-based rewards.

The BlueRibbon platform allows operators to create, customise and control bespoke jackpots that are tailored to their business needs and cater to all player segments and preferences.

“We are proud to have been awarded a supplier licence by the Gambling Commission, allowing us to offer our unique jackpot marketing platform to UK operators for the very first time,” said BlueRibbon co-founder and CEO Amir Askarov.

“In such a competitive market differentiation is key but to date operators have struggled to truly set themselves apart. The BlueRibbon platform allows them to do just that, and to use jackpots to boost acquisition and retention and to offer significant added value to players.”

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