Land-based and online casino operator Genting Casinos UK has confirmed plans to expand its GentingBet brand into Europe for the first time.

Taking advantage of the one-year licensing window offered to operators by Spanish gaming regulator Dirección General de Ordenación del Juego (DJOJ), Genting has applied for online casino and sports betting licenses, with the intention of operating in the market by the end of 2019.

With more than 50 years of gaming experience as one of the UK’s largest casino operators with 42 venues, GentingBet said that the Spanish license application will kick off its European expansion drive.

“Genting is a huge global business with a significant UK casino estate and has big ambitions for its mobile, live casino and sportsbook products,” said Genting Online managing director Jeremy Taylor. “We believe GentingBet’s wonderful heritage, social responsibility focus, live casino expertise and comprehensive betting and gaming suite will resonate well in Spain – as it will other European markets.

“Having recently opened our new interactive headquarters in Malta, we are now perfectly placed to capitalise on the opportunity that the European online market presents.”

A subsidiary of Malaysian leisure and hospitality giant Genting Malaysia Berhad, Genting introduced its first online casino in 2008 with the GentingBet sportsbook launched in 2013.