Digital marketing specialist Gambling.com Group has been approved to expand its business in New Jersey’s regulated online betting and gaming market.
Gambling.com’s US subsidiary KAX Media America was granted an Ancillary Casino Service Industry Enterprise License (CSIE) by the New Jersey Division of Gaming Enforcement (DGE) to provide marketing services to operators in the state.
The company described the approval as a major development that allows the group to expand its existing commercial agreements with online sports betting, casino and online poker operators in New Jersey. This includes components of revenue share, in addition to fixed fees and flat fees per referred customer.
“At the present moment there is no online gaming market more interesting than New Jersey,” said Gambling.com Group CEO Charles Gillespie. “The world has been watching the explosive growth in the market since launching sports betting in 2018 and we have been active in the state for over a year.
“This approval allows us to increase our exposure to this lucrative market. Our application for an Ancillary CSIE license should be taken as clear statement of intent for our big plans in New Jersey. It also demonstrates our commitment to working with New Jersey to make the state the model for licensing and regulating affiliates, as more states come online with gaming and sports betting in 2019 and 2020."