Gaming and lottery supplier GTECH has won a contract to provide a full range of lottery products and ongoing services to the Colorado Lottery, a deal which represents the company’s 26th lottery jurisdiction in the US.
Following a competitive procurement process, the seven-year contract has a maximum of two, two-year extensions which may be exercised in whole or in part at the discretion of the lottery. The new deal begins on November 2nd and run thorugh June 30th 2012.
GTECH expects to receive approximately $70m in revenue over the base term.
“This contract is important to GTECH as it allows us to re-establish a relationship with the Colorado Lottery which dates back to 1988 when we first brought the Lottery online,” said GTECH Americas president and CEO Jaymin Patel. “We have conducted comprehensive retailer and consumer research studies in Colorado to gain a better understanding of the marketplace today, and in the future.
“GTECH looks forward to upgrading the Colorado Lottery’s operating systems and its retailers with our latest technology, product solutions, and games necessary to support the lottery’s next phase of growth.”
Under the contract, GTECH will provide the lottery with expandable technology, a flexible set of retail solutions, and data-driven, decision-making tools to help increase revenue to the state of Colorado.
The company will provide its Enterprise Series (ES) central system solution to support all levels of the lottery’s sales growth. The contract also calls for the replacement of the lottery’s existing terminal base with 3,200 new Altura GT1200 full-functioning terminals.
Additionally, GTECH will introduce ES MultiMedia digital advertising displays to stimulate increased brand awareness, winner awareness, and player recognition of jackpots and game activities, directly at the point-of-sale.
GTECH’s self-service ticket checkers, Ticket-Scan, will allow Colorado players secure access when identifying winning tickets. In addition, GTECH will provide 600 Gemini self-service lottery product vending machines as well as an IP-communications network.
The Colorado Lottery also has the option to purchase additional products and services over the contract term. GTECH will operate from its primary data center in Pueblo, Colorado, with a backup data center in Austin, Texas.