Canadian lottery supplier Pollard Banknote has been selected as the new primary supplier of scratcher ticket printing and services for the Virginia Lottery, while the company has also revealed that it recently signed a deal to continue providing its services to Canadian provincial lottery operator Loto‐Québec.
Pollard has signed a five‐year deal with the Virginia Lottery, which is set to begin on October 28th, and includes provisions to be extended for up to five additional years. The estimated contract value is $20.3m over the first five years.
The Virginia Lottery will benefit from the development of Pollard’s instant game strategies and concepts, with the new contract allowing the lottery to take on the supplier’s full portfolio of products, including formats such as the Pollard PlayBook, and ticket print enhancements such as Scratch FX that make tickets stand out in stores.
Pollard also offers a growing range of interactive and technology‐enabled products that can both help the lottery broaden its player base by engaging a wide variety of consumer segments, and optimize instant ticket sales at retail.
“Pollard Banknote is excited for this opportunity to demonstrate our strengths and capabilities to the Virginia Lottery as its new primary supplier of instant ticket printing and services,” said Jennifer Westbury, Pollard Banknote’s executive vice president, sales & customer development. “We are dedicated to working with the lottery to develop market‐specific strategies that will leverage our unique and innovative products to foster sales growth in Virginia and maximize revenue to support public education within the state.”
Paula Otto, executive director of the Virginia Lottery said: “Pollard Banknote’s vision is very much in line with the Virginia Lottery’s - to be an innovative leader in delivering lottery games to the broadest possible consumer base. We are eager to explore every opportunity to create exceptionally entertaining products and services that exceed the expectations of Virginia’s players and retailers, and ultimately benefit all Virginians.”
Last year, the Virginia Lottery generated sales totalling nearly $1.7bn, and contributed more than $486m to Virginia’s public schools.
In related news, Pollard has also revealed that it was named the new primary instant lottery ticket supplier for Loto‐Québec. The five‐year contract began earlier this year in February and carries an approximate value of $38m over the term of the agreement.
Under this agreement, Pollard will undertake an expanded role with Loto‐Québec, providing the lottery with the majority of its instant ticket products and related services, including tickets with specialty printing features and proposals for new instant game concepts.
Pollard has been a supplier of instant lottery tickets to Loto‐Québec since 1989 through an agreement with Canada’s Interprovincial Lottery Corporation (ILC).
“As the leading instant ticket supplier in Canada, we are pleased to draw on our extensive experience and specialized expertise to develop unique and innovative products that meet the specific needs of the Québec marketplace,” said Pollard Banknote’s director, sales & marketing Murielle Fontaine.