Lottery giant GTECH has secured the worldwide rights to develop lottery games based on the popular TV game shows Wheel of Fortune and JEOPARDY! through a deal with Sony Pictures Consumer Products.
The deal comes into force on January 1st, 2015, and grants GTECH multi-year property-licensing rights to the iconic television shows.
In addition to instant scratch tickets and draw games based on the shows, GTECH will also develop second chance promotions and other interactive experiences for lottery customers.
Wheel of Fortune has been the number one syndicated game show in the US since its inception and still commands more than 26 million viewers each week. JEOPARDY! attracts more than nine million viewers a day and has won more than 30 Emmy awards in its 31-year run.
Robin Drummond, senior vice president of GTECH Canada and COO of GTECH’s printing operations said: “GTECH is excited to partner with Sony Pictures Consumer Products on the Wheel of Fortune and JEOPARDY! brands. We are committed to bringing a robust, multi- channel and multi-jurisdictional program to the lottery community by extending these brands across all available platforms and territories.”
Greg Economos, senior vice president of Sony Pictures Consumer Products added: “We are looking forward to partnering with GTECH to achieve even greater levels of success in the lottery industry.
“We believe GTECH has the expertise and experience, as well as the tools and technology needed to deliver innovative and entertaining Wheel of Fortune and JEOPARDY! content to lottery consumers across multiple product categories."
Shares in GTECH S.p.A. (Co. Data) (MIB:GTK) were trading up 1.46 per cent in Milan early Monday at €18.74 per share.