Online marketing solutions provider Traffic Generation (TraffGen) has signed a deal to supply Arizona’s Casino Del Sol with its Traffic Generation Pro marketing platform, allowing the venue to execute a “holistic, multi-channel marketing plan.”
The TraffGen solution allows operators to deliver relevant real-time messages to segmented target audiences in the casino, online, via kiosks or on mobile devices.
The automated marketing solution is described as “a refreshing new approach to controlling costs and increasing revenue with in-house [...]