Denmark's Winners Group has selected Income Access to power and operate the affiliate programme for its lottery brands 7Lottos and the Poland-facing HiperLotto.

The new PartnerWins affiliate programme will be managed by Income Access’ in-house team of affiliate marketing specialists, using the company’s award-winning software to promote the lottery brands which offer participation in popular lotteries, including the UK National Lottery, Austria Lotto, French Lotto, MegaMillions and EuroMillions.

PartnerWins is offering affiliates a variety of commission structures, including tiered revenue share of up to 30 per cent, as well as cost per acquisition (CPA) and hybrid models.

PartnerWins affiliate manager Martin Janovcik commented: “Income Access meets all our reporting needs and more, and we’re certain that their industry know-how will support us in building mutually beneficial affiliate relationships in the lottery vertical and beyond.”

“Winners Group and its affiliate marketing subsidiary PartnerWins are industry forerunners in the lottery vertical,” added Income Access chief executive Nicky Senyard. “Offering high jackpots and daily draws, PartnerWins provides lottery-focused affiliates with an important opportunity.”

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