Scientific Games Corporation has signed a deal to supply Norwegian state-owned gaming operator Norsk Tipping with instant games and related marketing services.
Following a competitive procurement process, Scientific Games won a three-year contract to supply the games, with an option to extend the deal for an additional three years. It further extends the relationship between the companies, with Scientific Games already providing the operator with gaming systems and retail technology.
“We are very excited about the opportunity to begin implementing the forward-looking instant product management strategy presented to us by Scientific Games,” Norsk Tipping chief executive Torbjorn Almlid commented. “Our focus will be assessing how we can expand our instant game portfolio and segment our retailer network as a means of growing the instant product category.
Scientific Games’ senior vice president of instant products John Schulz said that his company was “honoured” to win the contract to supply Norsk Tipping with instant games and partner with what he described as “one of the industry's most innovative lotteries.”
“We will now be able to combine our global instant category best practices and our systems expertise with the Lottery's unbridled knowledge of the Norwegian marketplace to offer an integrated portfolio of high-quality products and services that will help them achieve their goals,” he explained.
Scientific Games has worked with the lottery since it launched instant games in 1995. The lottery reported total sales of NOK26.9bn (€3.09bn) in 2014, selling a range of lotto, sports, scratchcard, video lottery terminal and online games through its network of more than 4,000 retailers, online and mobile platforms.