US gaming supplier Scientific Games has extended its 34-year partnership with the Arizona Lottery, securing a new multi-year contract to provide the state lottery with an integrated gaming system.
Under the terms of the contract the company's Scientific Games International subsidiary will provide facilities management services for the Arizona Lottery’s central computer systems, as well as software, datacentre opereations, a retailer telecommunications network, retail point-of-sale and player self-service technology and related solutions.
It will also provide an in-store digital advertising content system, mobile applications and marketing services alongside technical and marketing staff support.
It was awarded following a competitive procurement process, replacing a competitor’s system, beginning on or around August 31st next year, and can be extended for up to five years. The lottery generated total retail sales of $750m in its 2015 financial year.
Scientific Games has worked with the lottery since 1981, and in April this year extended its contract to supply it with instant games and related services until January 2016.
“The Arizona Lottery has aggressive growth goals. Scientific Games, as an industry leader in innovation, gives us the best opportunity for significant retail sales growth in an ever-changing environment,” Arizona Lottery executive director Tony Bouie said.
Scientific Games senior vice president of North American lottery systems Pat McHugh said: “The Arizona Lottery has worked hard to establish a very strong brand with consumers in the state for more than three decades. Under our instant products contract with the Lottery, Scientific Games has been a part of their remarkable success growing instant game sales in Arizona.
“We appreciate the continued trust in our products and services, and we look forward to also innovating with the Lottery on their draw game portfolio to help drive total sales and maximize profits for the Lottery and their retailers.”