The Michigan Lottery continues to expand its iLottery offering with the launch of new interactive draw games in partnership with NeoPollard Interactive, the joint venture between Pollard Banknote and NeoGames.

As part of the Michigan Lottery's online game services, lottery players can now purchase Lotto 47, Fantasy 5, Mega Millions, and Powerball tickets over the internet using their desktop, tablet, and smartphone devices.

The lottery has leveraged NeoPollard's enhanced iLottery 360° solution and mobile-first approach to offer players a cross-platform digital gaming experience. Mobile already accounts for half of the lottery’s iLottery revenue.

"NeoPollard Interactive is very excited about its work with the Michigan Lottery to launch the interactive draw games options for players," said Doug Pollard, co-CEO of NeoPollard Interactive. "To date, the Michigan Lottery has achieved record success with its online games services, and has become the benchmark for North American lotteries looking to enter the digital space.

“With the addition of draw games to the Lottery's online portfolio, we look forward to demonstrating how successful draw games can be via the Internet - just as we've done with instant and Keno games - and, ultimately, generating incremental revenues in support of public education in the state of Michigan."

NeoPollard co-CEO Ilan Rosen added: "With the launch of interactive draw games, the Michigan Lottery continues to expand its digital products and services. In particular, we're very enthusiastic to showcase NeoPollard Interactive's mobile platform for draw games.

“With the convenient purchase capability for draw games and a user-friendly mobile environment, we expect the mobile channel to continue to grow in popularity with Michigan Lottery players."

Last year the iLottery platform generated approximately $147m in revenue for the Michigan Lottery, which first teamed up with NeoPollard in 2014.

Related

GIQ Magazine Digital Edition