Chinese lottery supplier China Vanguard has clinched a deal to provide in-store advertising systems to the Shenzhen Sports Lottery Administration Centre.

The deal will see China Vanguard roll out in-store LED advertising displays at lottery retailers featuring lottery information, with a portion of screen time reserved for advertisers. It will also enable incentive-based mass-marketing utilising the 'Shake' location-based functionality of WeChat, China's leading messaging app.

Premium subscribers continue here to the full article.

Related

GIQ Magazine Digital Edition