Chinese lottery supplier China Vanguard has clinched a deal to provide in-store advertising systems to the Shenzhen Sports Lottery Administration Centre.

The deal will see China Vanguard roll out in-store LED advertising displays at lottery retailers featuring lottery information, with a portion of screen time reserved for advertisers. It will also enable incentive-based mass-marketing utilising the 'Shake' location-based functionality of WeChat, China's leading messaging app.

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