Online lottery specialist Lottotech has agreed a distribution and services deal with omni-channel platform provider Mediatech Solutions.

The agreement will see Mediatech bolster its lottery product offering by integrating Lottotech’s software to its platform, allowing its white-label partners will be able to access the solutions.

Mediatech will also benefit from Lottotech’s advanced marketing instruments, player lifecycle management tools, and user experiences as part of the deal.

Mediatech Solutions executive director Daniel Graetzer said: “Online lottery is becoming hugely popular and this is a key moment for us to expand our world class content portfolio.

"By partnering with a provider with such a flexible and exciting platform such as Lottotech, we are confident our operators will be able to take advantage of the growing demand.”

Lottotech CEO Delzar Khalaf, added: “Mediatech is one of the most innovative and forward-looking gaming technology companies today. I am delighted that they are teaming up with Lottotech for their strategic expansion into online lottery and looking forward to a great, mutually successful partnership ahead.”