US gaming and lottery supplier Scientific Games Corporation has launched a new solution to enable US customers to use credit and debit cards to purchase lottery instant and draw games at retailers.
The company developed the solution for the Pennsylvania Lottery, where it has been providing lottery gaming systems provider since 1978.
Following a field trial at retailers in the Harrisburg area, Scientific Games said that this marked the first time that card payment purchase of lottery games through electronic technology has been integrated with lottery gaming systems.
“To protect future funding to lottery beneficiaries, the industry must keep pace with rapidly changing consumer demands,” said Pat McHugh, Scientific Games’ senior vice president of global lottery systems. “Scientific Games has innovated payment options to align with today’s consumer preferences.
“We are experiencing an increasingly cashless society, and the timing was right for the Pennsylvania Lottery to test new convenient commerce solutions to their players and retailers.”
For the Pennsylvania Lottery pilot, Scientific Games utilised its omni-channel enterprise service bus (ESB) technology, a service-oriented gaming platform designed to securely integrate third-party products and services such as card payment processing.
The payment solution is approved by the Multi-state Lottery Association (MUSL) and the card processing terminals are both Europay, Mastercard and Visa (EMV) and Payment Card Industry (PCI) compliant for financial security standards.
According to the National Association of Convenience Stores, 40 percent of US convenience store transactions in 2014 were credit and debit card purchases, with cash purchases expected to continue to decline.