Belgium's Loterie Nationale has awarded US supplier Scientific Games a new one-year contract to offer instant games and related services in the country.
The contract was awarded following a competitive procurement process and includes a three-year extension option, and sees SG replace a competing supplier.
As well as launching instant win games for the Loterie Nationale, SG will also provide the lottery with consumer marketing support to help promote the products, leveraging its extensive experience marketing such games in more than 50 countries.
Scientific Games supplies instant games which account for 75 per cent of global instant retail sales, serving 23 of the world's top 25 lotteries ranked by instant game per capita sales.
"One of the primary reasons we selected Scientific Games is the results experienced by several other major lotteries in Europe with instant game products," Loterie Nationale chief executive Jannie Haek said.
"We believe that Scientific Games' consumer insights, marketing strategies and the innovation they are bringing to instant games will be a means to entertain our players and grow revenues for Loterie Nationale."
Scientific Games vice president of global instant products John Schulz added: "Instant products, often supported by interactive second-chance drawings on mobile and web, continue to be the largest year-on-year revenue growth for lotteries in many jurisdictions around the world.
"Our expertise with instant games is unrivalled, and we believe we can empower Loterie Nationale with the analytics, strategy and creativity to entertain Belgian players and grow sales."