Scientific Games Corporation has announced the successful launch of its new retail gaming system for the Arizona Lottery.

It follows the award of a new contract for the gaming system in July 2015, as part of the lottery's strategic plan to grow sales and financial returns to state beneficiaries.

Designed and installed by the supplier, the system has gone live across retail terminals across the state, bringing significant improvements to the consumer experience, advanced promotional and content delivery capabilities, as well as enhancements to data security and communications between the lottery and its retailers.

“We could not be more excited about the success of our gaming systems conversion,” said Gregg Edgar, executive director of the Arizona Lottery. “The collaboration between our team and Scientific Games has been unprecedented throughout this nine-month project.”

The new contract provides an integrated lottery gaming system, facilities management services for the lottery's central computer systems, as well as software, data center operations, and a retailer telecommunications network. It also includes retail point-of-sale and peripherals, in-store digital advertising content system, mobile programs, retailer website, as well as marketing and promotional services.

The contract remains in effect for five years following the installation, and may be extended by up to an additional five years.

“We are very pleased to see so much excitement surrounding this conversion,” said Pat McHugh, Scientific Games’ senior vice president, Global Lottery Systems. “Scientific Games aligned with the lottery's strategic goals and our teams have worked well together every step of the way.

“We've implemented the company's most advanced, open architecture AEGIS system here in Arizona. It is a next generation system that will serve and support the lottery's growth plans today and in the future.

“We look forward to leveraging the capabilities of the new system, products and services to increase funding for the Lottery's beneficiaries,” he said.

Scientific Games has provided instant games to the Arizona Lottery since its inception in 1981. The lottery generated total retail sales of $750m in its 2015 financial year.

Shares in Scientific Games Corporation (Co. Data) (NYSE:SGMS) closed down 2.88 per cent at $10.10 per share in New York Friday.