The South Dakota Lottery has extended its long-running instant games contract with Scientific Games for a further three years.
The new agreement, which includes a further three-year extension option, will see the supplier roll out its SalesMaker retail development and training program across the state.
Scientific Games has been the primary instant game and marketing services provider to the lottery for nearly 30 years, having provided it with instant games since its start-up in 1987 and a video lottery gaming system since 1989.
"For nearly three decades, Scientific Games has helped us create fun and entertaining instant games that appeal to South Dakotans,” said Norm Lingle, executive director of the South Dakota Lottery.
“We will continue our work together to launch new games in our mission to responsibly grow retail sales and contributions to education, natural resources, the General Fund and the Capital Construction Fund in our state. We also look forward to maximizing the success and profitability of our retailer network through the SalesMaker retail training."
John Schulz, senior vice president of instant products for Scientific Games, added: "We have a trusted relationship with the South Dakota Lottery as their primary provider of instant games and now we will be sharing with them the best practices of our SalesMaker program.
“Led by our retail industry experts, SalesMaker is highly customized for small stores as well as large chains, and it has had a proven impact on lottery sales and retailer profits per square foot in the jurisdictions where it has been implemented.
“We are very excited about what we believe the program can achieve with lottery retailers in South Dakota."