Like iGaming, the iLottery market has seen slow progress in taking customers online. Only 6 of 45 US states with lotteries currently allow residents to buy lottery draw tickets online, with half of those including some variety of instant win or scratchcard games.
Virginia will be the next to go online, joining Georgia, Illinois, Michigan, North Carolina, North Dakota and Kentucky, but that still means that there are another 38 lotteries that haven’t. The likes of Florida, Massachusetts and Connecticut all failed to get legislative approval this year for iLottery.
In this modern age of technology, lotteries are playing catch-up with other customer-facing industries which have already embraced mobile.
“With respect to interactive wagering, slow and steady are perhaps the operative words for the US,” says Giuseppe Portoricco, IGT vice president, iLottery.
But this doesn’t tell the full picture. While players may not be able to buy their tickets online, all the US lotteries have a web-based portal and various mobile apps to connect with players.
The US lottery supply market is dominated by the big three of Scientific Games, IGT (previously GTECH) and Intralot.
We will look at each of these three in the second part of our iLottery feature tomorrow (Friday), but we’ll begin with the unheralded NeoPollard Interactive, which has made big inroads into the US iLottery market so far.
Combining the seasoned experience of Canadian instant lottery supplier Pollard Banknote with NeoGames’ online expertise, particularly in regards to instant games, the NeoPollard joint venture has been working with the Michigan Lottery to create what is fast becoming the most ‘interactive’ lottery in the US.