Rank Group's Mecca brand has launched a selection of online instant win games for the first time following an agreement with London-based lottery supplier IWG.
IWG has initially provided a portfolio of ten games to the operator's Meccabingo.com site, including Slingo and Cashbuster, which have been delivered through the supplier's Remote Gaming Server (RGS).
"This is an exciting new development for Mecca's players," said Colin Cole-Johnson, director of digital and cross channel services at Rank. "Scratch cards have been around for years, but they haven't really changed and IWG’s online instant win content is far more immersive and engaging.
"We're going to be promoting this new suite heavily and I'm sure that our players will love the range of games that we'll be launching shortly."
IWG CEO Rhydian Fisher said that online instant win content was a hot topic at the moment and Mecca "realise the importance of providing this type of game to their customers."
"We all know how successful this content is in the lottery space, but the dominance of mobile as a channel means now is the perfect time to bring instant win content to the commercial sector," he said.
"We're thrilled to be partnering with Mecca to create this entirely new tab. They're a huge brand and have some really exciting plans for the future. They are also extremely well placed, both in terms of players and experience, to ensure this is the huge success they expect it to be."