A number of leading lottery betting operators have joined forces to launch the European Lotto Betting Association (ELBA), a new trade body that will aim to ensure fair regulation of lottery betting products.
Established by myLotto24, Multilotto, Legacy8, Lottoland and Lottogo, ELBA's mission is to secure regulations that recognise the rapidly growing consumer demand for lottery betting products.
ELBA says that the lack of effective regulation has led to "significant misunderstanding" about lottery betting and its potential benefits to European [...]
