World Lottery Club, the bet-on-lotteries operator owned by Isle of Man-licensed Annexio, has agreed a deal to add Pariplay's portfolio of online scratch cards to its product offering.
The initial roll out will include branded titles such as Atari Star Raiders, alongside original content including Dragon Scrolls, Cops & Robbers, and Ocean Fortune, with further titles scheduled for release next year.
“We offer players a wide selection of international lotteries to bet on, and our marketing strategy of product diversification will continue with the addition of Pariplay’s online scratch cards,” said Meni Michaeli, chief marketing officer at Annexio. “They are one of the leading development studios for games in this vertical, so we’ll be giving players access to the industry’s best scratch cards.”
Adrian Bailey, general manager at Pariplay, added: “Our state-of-the-art branded and original scratch cards will support World Lottery Club’s acquisition of new player demographics and also serve as an important tool to re-engage and retain their existing player base.
“We look forward to a long-term content partnership with World Lottery Club that will see our scratch cards become central to the brand’s overall offering.”