Underlining its strategy to become an online lottery operator with a full range of products, bet-on-lotteries pioneer Lottoland has been granted a licence in Gibraltar which will allow the company to resell official lottery tickets for the first time.
Issued by the Gibraltar Licensing Authority, the licence will allow the operator to expand its offering which currently provides customers with the chance to bet on the outcome of more than 25 lotteries around the world.
Lottoland’s chief strategy officer Elicia Bravo, who joined the company in July last year, said that the licence approval would help the operator in markets where state-owned lotteries are “unwilling to give up their monopolies and/or do not recognise lottery betting.”
“Over the course of the last three and a half years we have provided customers with the freedom to bet on the world’s biggest and best lotteries in order to win the same prizes,” said Bravo. “The ability to also offer a licensed lottery messenger service will allow us to bring choice to customers in many more markets around the world.
“Furthermore, it also underlines our strategy of becoming an online lottery operator with the full range of products including lottery betting, lottery messenger, instant lotteries as well as B2B and B2G (business-to-government) services.”
Bravo said the licence demonstrated Lottoland’s constant drive for innovation, with the operator generating revenue of €300m last year, and puts the company in direct competition with Germany’s ZEAL Network (formerly Tipp24), which has been providing a secondary lottery product to consumers for a number of years.
Lottoland did not specify which lotteries in particular it would be targeting, but has come under pressure from a number of operators in the past few years, including the Czech Republic’s Sazka and the UK National Lottery operator Camelot.