Scientific Games has secured a three-year extension to continue supplying the Missouri Lottery with instant games and My Lottery Players Club loyalty programme.

Scientific Games has been a long-term partner of the lottery, having set up its loyalty programme in 2011 and grown its instant games business by 25 per cent in the past five years.

My Lottery Players Club now boasts more than 228,000 members, with more than 186m tickets entered on the website and more than 309,000 prizes redeemed. 

“We are confident that our My Lottery Players Club developed by Scientific Games has contributed to our success in recent years, and we look forward to building upon the popularity of our players club," said May Scheve Reardon, executive director of the Missouri Lottery.

“The instant games created by Scientific Games help us ensure continued growth in profits to the state of Missouri.”

John Schulz, senior vice president of instant products for Scientific Games, added: “We've worked hard alongside the Missouri Lottery as they have built an incredibly loyal fan base by continually evolving their brand and their game offering.

“This contract extension represents the lottery's confidence in our products and services to help the lottery provide further growth in the years ahead. We are excited to continue the great work we have delivered with our instant game products and full loyalty program to help drive profits for the state of Missouri."

Shares in Scientific Games Corporation (Co. Data) (NSQ:SGMS) closed in New York Thursday down 0.48 per cent at $20.55 per share, having set a new 52-week high of $20.85 per share earlier in the day.

Related

GIQ Magazine Digital Edition