UK National Lottery operator Camelot has launched a new retail campaign to highlight its People's Projects initiative, which gives the public a vote on which local projects to fund.
The People's Projects is a partnership between the body responsible for distributing money raised through the lottery, the Big Lottery Fund, alongside TV channels ITV and STV and the National Lottery.
It encourages lottery retailers to interact with their local communities to give the public the opportunity to recommend projects deserving of lottery funding. First launched in 2005, £36m has been distributed through the People's Projects to 770 good causes across the country.
This year £3m is available, which will be distributed across 19 regions, with three prizes of up to £50,000 to be awarded in each, as well as two discretionary prizes of up to £5,000.
"The People's Projects really gets people involved in how National Lottery funds are distributed in their local area," Camelot head of retail James Pearson explained.
"It's a great opportunity for retailers to engage with their customers and actively involve them in the voting – reinforcing that important link between the money people spend in stores each week on their National Lottery tickets, and the massive difference that National Lottery funding makes to communities up and down the country."
Camelot has been briefing its 16,000-strong retail network about the initiative, as well as distributing promotional materials to shops. The second phase of the campaign begins next week, with additional promotional materials such as window posters, bunting and banners to support the launch of voting on deserving projects.