Lottery betting operator Lottoland has proposed a partnership model that would see the company work with Australian newsagents, although the scheme has already been dismissed as "dodgy" by the industry body for the country's retailers.

In what it describes as a "world first", Lottoland is offering newsagents the chance to advertise its services in-store. Each customer that signs up to Lottoland will then be asked their local newsagent upon signing up. When they select a participating retailer, that store will receive a 10 per cent cut of any bets placed by that player on the site.

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