Scientific Games Corporation has successfully launched a new gaming system for Danish state-owned lottery operator Danske Spil.

The supplier won the gaming systems contract from rival IGT last year, and has converted the lottery's legacy system to its own solution.

The system supports Danske Spil's multi-channel environment which integrates sales across a network of 3,200-retailers, including 5,000 supermarket in-lane point-of-sales, as well as mobile and internet.

Scientific Games said that the systems conversion significantly advances the lottery's retail, web and mobile channels, and is an integral component of Danske Spil's business plan for the coming years.

"We knew that we were looking for a flexible, channel-agnostic system for our lottery," said Danske Spil CEO Susanne Mørch Koch. "Our strategy for the lottery market is aggressive and progressive, and a new system is a core part of that strategy.
"We need our technology platforms to be scalable, so that we can ramp up or down and add hardware components that would not require replacing the entire system. This has been a must-have requirement for our new lottery solution."

Following the successful launch, the system has also been enhanced to launch the newest version of VikingLotto, the popular multi-jurisdictional draw game in the Nordic and Baltic region.

"Danske Spil is a leading innovator in the European lottery market," said Pat McHugh, Scientific Games' senior vice president, Global Lottery Systems. "There is a great deal of excitement and collaboration surrounding this conversion, as we expand our support to welcome Danske Spil to the Scientific Games' Lottery Systems family.

"Scientific Games has aligned with Danske Spil's business goals to deliver our most advanced, open architecture system in Denmark with flexible, scalable technology that will support the lottery's growth."

Shares in Scientific Games Corporation (Co. Data) (NSQ:SGMS) closed up 5.38 per cent at US$49.95 per share in New York Thursday, hitting a new 52-week high of $50.40 during trading.