500.com-owned lottery betting provider Lotto Warehouse has signed a new B2B deal with Malta-based online gaming operator Earners Alliance.

Earners Alliance will offer Lotto Warehouse’s lottery betting solution across its online casino brands, which include Casino Wilds, Betify, Loco Joker, Winner Resort and Slot Champ.

This will enable players to bet on some of the world's biggest lottery jackpots, including the US-facing Powerball and Mega Millions, as well as Europe's EuroMillions and EuroJackpot games.

“Lottery betting has evolved over the course of the last 18 months or so from being a new and upcoming vertical to one that’s increasingly viewed as an essential component of any well-rounded iGaming offering,” said Lotto Warehouse chief executive Thomas Biro. “We are in an excellent position to offer an easy to integrate solution, creating margins that surpass those available in any other vertical.

“Operators and other B2B providers are looking to us because they know that as a subsidiary of NYSE listed 500.com we are strong and reliable, while we also have serious expertise having powered lottery betting leader Multilotto’s platform for years.”

Shares in 500.com Ltd (NYSE:WBAI) closed in New York Thursday up 6.97 per cent at $19.18 per share, having set a new 52-week high of $19.62 per share earlier in the day.